What did we do?
Our approach was to change the standard layout of Stan’s brand design and develop creative for the campaign to suit a variety of specifications, such as banners and out-of-home advertising. We ensured the Stan brand was the centre point of all the new titles which were being released. We created an animation that showcased the range of titles, yet remained true to brand, whilst working across a variety of platforms.
So, how did it work out?
Our design team used the Stan logo to creating holding devices for each title. Animation was used to create a “ripple” effect for the branding, which was visually striking on a variety of platforms, enabling the Stan logo to become the focal point of each piece of creative.